Doug Roach

VP of Commercial

Doug Roach is a highly accomplished commercial leader with an impressive 20 years of experience in the Life Sciences industry, specializing in sales, marketing, and commercial operations. Doug joined Sera in October 2017 as a Product and Pipeline Development Director. Before joining Sera, Doug was a Field Vice President focused on primary care for GlaxoSmithKline. He is widely recognized for his exceptional leadership skills, innovative vision, and cross-disciplinary tools that have consistently delivered outstanding results in his career. Doug is a master in developing and communicating product strategies to achieve alignment with diverse stakeholders, building high-performing teams, and creating and deploying commercial initiatives that yield results. He is an expert in critical upstream evidence development and downstream commercialization efforts, delivering innovative go-to-market and market growth initiatives.